The Council for Safe Traffic wants creative and different attention in the city near shopping centers in Copenhagen, Aarhus, Aalborg and Roskilde.
There were 2 samplers per location as undistributed helium balloons, tote bags and stickers with the message 'Put the mobile away'. The sampling has gone very well and there has been a queue at all 4 places. A couple of times we experienced that they ran out of bags before time, but they continued to hand out balloons, where we also got rid of them all. People thought it was a fun and good way to raise awareness and get the message out. In Roskilde, they were asked to stand somewhere else because of the centre's alarm system and therefore they stood down in the pedestrian street, where there were a lot of people. The same thing happened in Århus, where they moved down into the second entrance of the railway station/Bruun's Gallery. All in all, a very successful sampling and the Safe Traffic Council's message reached many people.
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