Challenge: PostNord is looking for fresh part-time employees to deliver letters and parcels and wanted to run a recruitment campaign.
Solution: It was chosen to put up posters in Fitness World centres in 6 selected centers in North Zealand. In addition, a film was shown on the Fitness TV screens in the same centers as the posters. Fitness World is Denmark's largest fitness chain, with around 440,000 active members – 50% of everyone who trains, trains in Fitness World. Members visit Fitness World 550,000 times each week.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
