Perspirex 2016

Challenge

Goals of the campaign Perspirex wanted to advertise their antiperspirant products and wanted to increase awareness of these products among the active target group. Perspirex antiperspirants provide safe protection against sweat and the smell of sweat and with a single application, the antiperspirants can keep you dry for up to 5 days. 

Solution Perspirex' antiperspirant products are developed for both women and men, and Perspirex therefore also wanted to be exposed to both sexes. They therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations.