Challenge: Nørrebro City Center wanted to advertise their aftermarket campaign in the local area.
Solution: Therefore, large and small posters were put up in Fitness World in five selected centers on Lygten, Tomgårdsvej, Esromgade, Jagtvej and Tagensvej, all of which are located in Nørrebro. In addition, a catalog holder with Nørrebro Center's autumn catalog was set up in the busiest areas such as at the entrance and the café area. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men. 82% has bought clothes/shoes/bags within the last 6 months and the members generally have more purchasing power than the average of the Danish population.
Citrusmedia ApS
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Citrus Media
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