Challenge: Nørrebro City Center wanted to advertise their many shops in the local area.
Solution: In collaboration with citrus media, it was decided to hang small and large posters in selected Fitness World centers in Nørrerbro. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. 56% of the members are women, 44% are men. 82% has bought clothes/shoes/bags within the last 6 months and the members generally have more purchasing power than the average of the Danish population.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
