Challenge Nørrebro Bycenter wanted to raise awareness of and advertise the center in the local area.
Solution In consultation with citrus media, it was decided to set up Nørrebro Bycenter's magazines as well as large and small posters in aluminum frames in Fitness World on Lygten, Tagensvej, Esromgade, Tomgårdsvej and Jagtvej, which are close to Nørrebro Bycenter. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on shopping and pleasure compared to the general Dane. The posters and magazines are placed at the centres' busiest areas - e.g. entrances and exits, the café area, extension areas and other strategic locations that ensure constant visibility. In addition, bicycle basket covers were also installed in the immediate area in order to create high visibility towards the target group.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
