Nørrebro City Center

Challenge

Challenge Nørrebro Bycenter wanted to raise awareness about their big sale from 27 December. – 5 Feb. 

Solution Citrusmedia advised Nørrebro City Center to communicate to their target group by hanging posters in 5 selected Fitness World centres. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on experiences and pleasures compared to the general Dane. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.