Nordic Film

Challenge

Challenge Nordisk film wanted to announce 'The Hunger Games: Mockingjay – part 2', which is the last film in the series about Katniss Everdeen. The film has a cinema premiere on 18 November. 

Solution

Since the target group is young people, citrus media put up posters in high schools, business schools and technical schools in our network. In addition, posters were put up in the football tables at the various educational institutions. The posters hang in aluminum frames in the schools' busiest areas, such as canteen areas, at entrances and exits and other places of residence. 

In order to hit the young target group broadly, a video spot of the film ran on Fitness Tv nationwide.