Challenge: Nordic Cryobank wanted to make their target group, which is young potential sperm donors, aware of the "7 min. extra for my sake" campaign.
Solution: In collaboration with citrus media, it was decided to put up A4 posters under the lockers in men's changing rooms in 40 Fitness World centers in Copenhagen and Aarhus, near their sperm banks. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
