Uchallenge: Nordic Cryobank wanted to recruit more sperm donors
Solution: In collaboration with citrus media, it was decided to set up posters in men's clothing in selected Fitness World centers in Copenhagen and Aarhus. The posters are hung on the outside of the cupboards, thus ensuring high visibility with their message "Do you have good sperm quality - Become a sperm donor.dk". Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
