Challenge Nicotinell wanted to advertise their smoking cessation products Nicotine chewing gum, Nicotine patches and Nicotine lozenges to the target group, which are smokers.
Solution citrusmedia advised Nicotinell to communicate to their target group on the ashtrays, which hang visibly outside cafes, Fitness World centres, kiosks, restaurants and bars in Copenhagen, Aarhus, Aalborg and on Funen. The poster design is adapted to the ashtray so that every time the target group puts out a cigarette, they choose one of the disadvantages of smoking, which gives the user food for thought. By using the ashtrays as media, Nicotinell hits their target group, which is smokers. The campaign took place in week 31 in Copenhagen, Funen, Aarhus and Aalborg with a total of approx. 1100 pcs.
Citrusmedia ApS
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Citrus Media
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