Challenge Nicotinell wanted to advertise their smoking cessation products Nicotine chewing gum, Nicotine patches and Nicotine lozenges to the target group, which are smokers.
Solution Nicotinell chose to communicate to their target group on the ashtrays, which hang visibly outside cafes, Fitness World centres, kiosks, restaurants and bars in Copenhagen, Aarhus, Aalborg and on Funen. By using the ashtrays as media, Nicotinell hits their target group, which is smokers. The campaign took place in week 1-8 2017 in with a total of approx. 1100 ashtrays.
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