Challenge: Nicorette wanted to raise awareness about their campaign "Come Into the Heat", which is an advertisement for their QuickMist that relieves the urge to smoke already after 60 seconds, aimed at smokers.
Solution: The campaign consisted of the Ashtray medium, which is placed outside restaurants, cafes, kiosks and at Fitness World centres, where the target group stands and smokes and thus sees the poster with the message.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
