Challenge Next wanted to raise awareness about the info evening in January.
Solution Next chose to communicate to their target group with saddle covers. The target group is students who must choose education after elementary school, and therefore they were assigned to selected elementary schools in Copenhagen, Kastrup, Vanløse, Frederiksberg, Valby, Rødovre, Glostrup, Brøndby, Albertslund, Vallensbæk, Taastrup, Ishøj, Ballerup, Herlev, Skovlunde and Grease room.