Challenge

Challenge Next wanted to create awareness around an open house event at Galtrup Gymnasium and an info evening in Ishøj for the Next educations in Copenhagen.

Solution Citrusmedia advised Next to communicate to their target audience with saddle covers on which a message with the benefits was printed. The target group is students who have to choose education after primary school, and therefore they were assigned to selected schools in Ishøj, Greve, Brøndby, Vallensbæk, Solrød Strand, Albertslund, Taastrup, Glostrup, Hvidovre, Rødovre, Ballerup. Smørum, Skovlunde, Ølstykke and Herlev.

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