Challenge Momondo wanted to create awareness of their brand on the street in Denmark and Sweden.

Solution Citrusmedia advised Momondo to use bicycle basket covers as media. This way you hit the part of the target group that sees all the bikes that move around in the street scene. The basket covers were distributed in Copenhagen, Odense, Aarhus, Aalborg, Lund, Stockholm, Gothenburg, Helsingborg, Malmö and Linköbing.

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