Challenge: Mols Organic wanted to create awareness about their oncological and gluten-free energy bars energybar.nu, which is aimed at the conscious consumer.
Solution: In collaboration with citrus media, it was decided to set up displays with taste samples at the reception in 10 selected Fitness World centres. In addition to the tastings, flyers were also put up with the message that you could get a 20 % discount with a discount code.
Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49. The posters were hung in three local Fitness World centres.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
