Mentos – Fitness campaign 2014

Challenge

Challenge Mentos launched a new chewing gum and this campaign had to create clear visibility around the product and give customers the opportunity to taste the product. The target group was clearly present in Fitness World, where health and well-being could be signaled at the same time.

Solution The campaign consisted of several elements in Fitness World. The idea was to achieve impact and ownership of the media, so it almost seemed as if Mentos had taken over the fitness center during the period. There was sampling of the new chewing gum in displays, posters in large and small frames as well as TV commercials on fitness TV.

Result Over 210,000 samples were distributed and the campaign reached over 400,000 members. 1.7 million was achieved. screenings with the effective Mentos commercial during the period.