Challenge

Challenge: Memira wanted to raise awareness of their special offer for students with the campaign "Are you tired of glasses and lenses - Experience the freedom after an eye laser and start your studies with new eyes"

Solution: In collaboration with citrus media, it was decided to put up posters in the places where the target group has their everyday life. Therefore, posters were put up in 20 dormitories in Copenhagen and Zealand. The posters hang in corridors, lounges, communal kitchens, laundries etc. where the students see the message. 

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