Goals of the campaign Matas wanted to market a novelty within the PIZ BUIN line. Protect & Cool is a fragrant and cooling sun mousse with sun protection.
Solution Since the target audience for the campaign is young, active people who focus on the body, citrus media recommended Matas to advertise PIZ Buin in Fitness World.
Posters were put up in all the country's Fitness World centres. The posters are hung in aluminum frames at the busiest areas in the centers - for example at the extension areas and at the reception.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
