Mata's sports care week 10 2016

Challenge

Goals of the campaign Matas wanted to market for their SportsCare range. The SportsCare series is a series of products to prevent and treat minor injuries as well as products that help the body recover after training.

Solution Since the target audience for the campaign is young, active people who focus on the body, citrus media recommended Matas to advertise Matas SportsCare in Fitness World.

Posters were put up in all the country's Fitness World centres. The posters are hung in aluminum frames at the busiest areas in the centers - for example at the extension areas and at the reception. 

At the same time, posters were put up on the lockers in selected changing rooms in Copenhagen and Aarhus. Here, the posters are seen without too much other noise by the female and male members when they use the changing rooms.