Goals of the campaign Matas wanted to market Matas Natur, which is an organic range of sea buckthorn and blueberries with natural ingredients, no dyes and parabens.
Solution Since the target audience for the campaign is young, active people who focus on the body, citrus media recommended Matas to advertise Matas Natur in Fitness World.
Posters were put up in all the country's Fitness World centres. The posters are hung in aluminum frames at the busiest areas in the centers - for example at the extension areas and at the reception.
At the same time, posters were put up on the inside of the doors of the lockers in selected changing rooms for women in Copenhagen. Here the posters are seen without too much other noise from the female members when they use the changing rooms.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
