Marc Jacobs' purpose for the campaign was to get likes on Instagram.
Marc Jacobs had 4 girls on the street for a whole week. They created a pop up shop in Magasin, where foils led to flowers. We wrapped the stork fountain in Gerbera flowers and handed out 10,000 flowers. The result was striking and they got twice as many as the year before. The flowers that were handed out had their hashtags on them.
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