Challenge Magasin on Kongens Nytorv wanted to raise awareness about the opening of Scandinavia's largest beauty department, which was remodeled in autumn 2016.
Solution In the collaboration between Magasin and citrus media, an event was prepared to raise awareness for the beauty department in KBH and the surrounding area. The event was part of their grand opening campaign. The nine-day event consisted of nine foiled vehicles and nine sampler girls with three make-up artists. They drove around in three caravans each day, each consisting of one tuk tuk, one Fiat 500 and one scooter with trailer. The caravan stopped at various places on the route and sampled invitations to the beauty department as well as handed out samples and magazines. Passers-by could have their make-up applied by a professional make-up artist.
Citrusmedia also supplied a large ice sculpture, which represented a large mouth, in which there were frozen gift cards that people could redeem directly in Magasin. The ice sculpture could be experienced at Kongens Nytorv on Friday in week 43 and in front of Magasin in Kongens Lyngby on Friday in week 44.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
