Goals of the campaign Magasin wanted to focus on the new autumn season for women.
Solution As the target group for the campaign is young people, citrus media recommended Magasin to advertise with posters in Fitness World centers across the country. The posters are hung in aluminum frames at the most frequented areas in the centers – for example at extension areas, in reception and areas such as canteen areas, at entrances and exits and other places of residence. In addition to the posters, 10 Fitness World centers were selected for a make-up event where, after training, the women had the opportunity to have a quick and beautiful make-up applied by a skilled MAC make-up artist from Magasin. In a number of selected Fitness World centres, Magasin's autumn magazine was also distributed with inspiration for the new season.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
