Magasin wanted to raise awareness about the opening of Magasin in Aalborg on 20 September 2018.
With the campaign "Back In Town", we created, in collaboration with Magasin, solutions that focused on eye-catching elements in the streetscape. The campaign lasted from Monday to Saturday in week 38 up to the opening. The campaign consisted of several creative elements - 20 chalk prints on the asphalt around Aalborg with the message "Hello Aalborg - Magasin". In addition, trees were decorated with goodie bags, scarves and magazines, which passers-by could then take. Around the city, various statues were decorated with hats, scarves and bags, with Magasin as the sender, which passers-by could also take. In addition, event girls handed out invitations etc. to passers-by in the run-up to the opening day. On the opening day and the following two days, people in Aalborg could be driven to Magasin in one of the four foiled bicycle taxis if they chose to download Magasin's Goodie Card app.
Citrusmedia ApS
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Citrus Media
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