Lyngby Storcenter

Challenge

Challenge Lyngby Storcenter wanted to advertise their offer campaign in connection with Black Friday on 25 November. 

Solution Lyngby Storcenter wanted to reach out to the local area with their offer, and in consultation with citrus media it was decided to hit the target group with posters in 29 selected Fitness World centers north of. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49 and the group that spends far more money annually on experiences and pleasures compared to the general Dane. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.