Challenge: Louis Nielsen wanted to advertise their offer that you can try contact lenses for free for the rest of the year. Louis Nielsen contact lenses can be used at work, for training, swimming, playing or in the city.
Solution: Louis Nielsen wanted to reach the active and young target group. Posters were therefore put up in Fitness World centers nationwide. In addition, posters were also put up at higher education institutions and dormitories in Citrusmedia's nationwide network.
Exposure in Fitness World:
Monday: date 11.09.2017, visits: 86,475
Tuesday: date 12.09.2017, visits: 76,934
Wednesday: date 13.09.2017, visits: 67,393
Thursday: date 14.09.2017, visits: 67,852
Friday: date 15.09.2017, visits 48,311
Saturday: date 16.09.2017, visits: 48,430
Sunday date 17.09.2017, visits: 52,562
Monday date 18.09.2017, visits: 83,499
Tuesday date 19.09.2017, visits: 73,514
Wednesday date 20.09.2017. visits: 74,632
Thursday date 21.09.2017, visits: 61,895
Friday date 22.09.2017, visits: 58,395
Saturday date 23.09.2017, visits 52,585
Sunday date 24.09.2017, visits 46,776
Monday date 25.09.2017, visits 84,659
Tuesday date 26.09.2017, visits 68,445
Wednesday date 27.09.2017, visits 64,852
Thursday date 28.09.2017, visits 59,877
Friday date 29.09.2017, visits 59,694
Saturday date 30.09.2017, visits 47,125
Sunday date 01.10.2017, visits 51,367
Total visits week 37-39 2017
1.335.272
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
