Logan

Solution

In connection with the new cinema film in the series about The Wolverine, "Logan", citrusmedia executed Denmark's largest portrait in collaboration with 20th Century Fox and Vizeum, who wanted a different and creative supplement to their outdoor campaign. Citrusmedia's talented artist painted the portrait as a tribute to actor Hugh Jackman, who plays Logan. The large, beautiful mural of 7 x 12 meters could be seen on Ny Østergade in Copenhagen 2 weeks before the premiere. Hugh Jackman also spotted the mural and chose to thank the artist on his social media channels, sharing the campaign video. It resulted in a massive viral success with over 3 million. views worldwide. In addition, 20th Century Fox posted a video on their Facebook page showing a time lapse of the painting, which had a reach of 809,000 with 315,000 views. The premiere has been a great success, and the film has sold more than 100,000 tickets in Denmark in the first 10 days.