CHALLENGE: Løbeshop wanted to raise awareness of their customer club "Klub Workoutshop", where you can e.g. always saves my. 25 % on selected items.
SOLUTION: It was chosen to set up paper ellipses around Fitness World across the country. Two pieces were set up. paper ellipses per center with good locations, where members can clearly see the message with good offers. Fitness World is Denmark's largest fitness chain with around 440,000 active members, where the household annually spends 46 % more money on spot clothing compared to the average Dane.
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