Challenge

Challenge Løbeshop wanted to raise awareness of their customer club "Klub Workoutshop", where you can e.g. always saves my. 25 % on selected items. 

 

Solution Løbeshop wanted to reach out widely and it was decided to hit an active target group with posters and TV in Fitness World. 

Fitness World is Denmark's largest fitness chain with around 440,000 active members. The posters are placed at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.

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