Løbeshop.dk wanted to increase awareness of their sports products, towards the active target group.
In collaboration with citrus media, it was decided to set up posters in Fitness World. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. Fitness World is Denmark's largest fitness chain with 160 centers and around 440,000 active members. Over 75 % of the members are aged 20-49. 56% of the members are women, 44% are men. In addition, posters were put up in the changing rooms. The posters are hung on the outside of the cupboards, thus ensuring high visibility to the members of Fitness World. Finally, Fitness TV was also part of the campaign, with two spots per hour and sound throughout the center, also in the changing rooms
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
