Essity/Libresse wanted to run a competition that would target women in the active target group, thereby creating awareness of the various Libresse V-care products.
In collaboration with citrus media, it was decided to set up posters in women's clothing in Fitness World centres. The posters sit on the outside of the cupboards, thus ensuring high visibility directly to the target group.
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Citrusmedia ApS
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Citrus Media
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