Challenge: The Liberals wanted to advertise their candidates for the 2017 municipal elections
Solution: The Liberal Alliance wanted to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World in the Copenhagen area. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
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Citrus Media
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