Lavazza wanted to come out with Merrild instant coffee for young students who have just started their studies.
Therefore, an "Instant Survival Guide" was made in the form of a Merrild set made of cardboard, as well as 2 glasses of instant coffee and a gold spoon, which were set up in dormitories in communal kitchens and common rooms where the students spend their everyday lives. In this way, Merrild hits their target group with a surprise when the students are either on their way to study or come home tired from a long day.
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Citrus Media
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