CHALLENGE Schulstad has launched new bean bread and lentil bread. They want to increase awareness of these products among the active target group.
SOLUTION Schulstad would like to be exposed to both sexes and therefore chose to put up posters in Fitness World's centers across the country. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
On Fitness World's TV screens, Schulstad has a TV spot running, which is shown on all the screens in the center and at the same time can be heard over the center's speakers in the areas where there are no screens.
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