Goals of the campaign Schulstad has launched a new series of Chia products – including 3 delicious breads: Chia Rye Bread, Chia Buns and Chia Clapper. They want to increase awareness of these products among the active target group.
Solution Schulstad would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
On the Fitness World TV screens, Schulstad has a TV spot running, which is shown on all the screens in the center and at the same time can be heard over the center's speakers in the areas where there are no screens.
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