Challenge

Challenge Glaxosmithkline Consumer Healthcare wanted to raise awareness of the product Lamisil Once, which kills athlete's foot with just one treatment.

 

Solution Glaxosmithkline Consumer Healthcare would like to expose Lamisil Once to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. 

The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.

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