Goals of the campaign Lamisil Once is an anti-fungal product that treats the problem with a single application. Glaxosmithkline Consumer Healthcare wants to increase awareness of this product among the active target group in Fitness World.
Solution Glaxosmithkline Consumer Healthcare would like to expose Lamicil Once to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country.
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
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