ChallengeTeachers' Fire Insurance wanted to make their target group, young students, aware of their insurance.
Solution In order to reach the target group, the solution was basket covers on bicycles and wildpost at the University of Copenhagen, University of Southern Denmark, Aalborg University and Aarhus University. In addition, a two-day photo event was held where the students could have a picture taken, which was subsequently uploaded to Instagram to show how much value the students personally have. In addition, free coffee was served at various educational institutions in week 36, where the students also had the opportunity to hear about the Teachers' Fire Insurance.
