Challenge Lactalis wants to advertise their skir product and increase awareness of this product to the active target group. Stay Strong is a series of protein-rich dairy products for those who exercise. Stay Strong is about staying strong. The best way to a healthy body is through a healthy, varied diet and active lifestyle.
Solution Lactalis would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World nationwide. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
