Goals of the campaign Lactalis wants to advertise a new skir product, and wants to increase awareness of this product among the active target group. "Stay Strong" is a series of protein-rich dairy products for those who exercise. Stay Strong is about staying strong. The best way to a healthy body is through a healthy, varied diet and active lifestyle.
Solution Lactalis would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to set up posters in Fitness World in the 5 largest cities. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
