Challenge The fight against cancer would like to focus on young people and alcohol, with their "Full of life" campaign in collaboration with Trygfonden.
Solution Since the target group is young people, Fitness World was chosen as the platform. Large posters were put up in frames, as well as posters on the lockers in the men's changing room. In addition, it was chosen to bring their video on Fitness TV.
Fitness World is Denmark's largest fitness chain with around 440,000 active members, where over 70 % of the members are in the 15-49 age group.
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