Challenge

Copenhagen University of Applied Sciences wanted to increase awareness of their open house event

Solution

In collaboration with citrus media, it was decided to set up posters in Fitness World. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. Fitness World is Denmark's largest fitness chain with 170 centers and around 470,000 active members. Over 75 % of the members are aged 20-49. 56% of the members are women, 44% are men. In addition, Copenhagen's Professionshøjskole ran a spot on the digital screens at programs in the capital.  

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