Challenge: Copenhagen Municipality wanted to spread awareness of the free smoking cessation offer.
Solution: In collaboration with citrus media, it was decided to set up posters in men's clothing in Fitness World in Copenhagen Municipality with a message that suits the active target group. The posters are hung on the outside of the cupboards, thus ensuring good visibility for the target group. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
