Challenge From the first of July, a new and tougher knife law came into force, and therefore Copenhagen Municipality wanted to inform Copenhageners about this. The law must contribute to ensuring that no knives figure in Copenhagen Municipality in the future with the campaign #HEJfest #FARVELkniv.
Solution Fitness Omklæding was chosen as part of the campaign, where posters were put up in the men's changing room. With placement on the outside of the cabinets, this ensures high visibility towards the target group in 35 Fitness World centers in the Municipality of Copenhagen.
