Challenge KILROY wanted to advertise their Explorers' Club. KILROY's Explorers' Club is for young people who dream of experiencing the world together with other young people aged 18-25. The group trips are tailored so that the traveler gets all the great experiences in their luggage, as KILROY has taken care of all the practicalities in advance.
Solution The target group for the campaign is mainly students. That is why we chose to put up posters at selected business schools, high schools and higher education institutions around the country as well as in selected Fitness World centres.
In addition to the posters in aluminum frames, which most often hang at canteens, entrances and exits and places of residence, we chose to set up wildpost posters at 50 selected youth and higher education institutions in order to reach more locations.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
