Challenge With their campaign "Open house - Connect", KEA wanted to make their target group, which is future students, aware of KEA's many opportunities for education. The campaign is primarily aimed at the male target group.
Solution The campaign consisted of posters and foils. The posters were put up in Fitness World's men's changing room with A4 posters, which were attached to the outside of the cupboards in plastic pockets, where they hang visibly for the members of Fitness World. In addition, 1 x 1 meter floor foils were applied in 20 centers - two pieces. per place that communicated their open house event with each design. The foils were imposed at the strength training areas, where the target group is located and clearly sees the message.
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