Challenge: KEA wanted to advertise their programs starting summer 2017.
Solution: In collaboration with citrus media, it was decided to put up A4 posters outside the lockers in women's and men's changing rooms in the Fitness World center in Copenhagen, near the training courses. In addition, posters were also put up in the aluminum frames, which hang in the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
