Challenge: KEA wanted to raise awareness about their open house event on 1 November, to the target group, which is potential new students on the KEA courses.
Solution: The campaign consisted of floor foils which were laid in 20 Fitness World centres, 2 per center, in the area where the members train with weights. In addition, posters were put up in women's clothing. The posters are placed on the outside of the cupboards, thus ensuring high visibility for the target group. In the media, different educational trends were communicated, which should inspire the target group to participate in the open house event. Fitness World is Denmark's largest fitness chain, with around 470,000 active members - 50% of everyone who trains, trains in Fitness World. Members visit Fitness World 585,000 times each week
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